Clear skin—and the Unicorn just baked You some shut the Fucupcakes Halloween shirt also I will do this endless pursuit of it—is “in” now more than ever. A 2019 study found that the skincare industry grew by 13% in one year, making it faster-growing than the makeup industry. Kylie Jenner, Rihanna, Madonna and other big names have launched their own hyped skincare lines, espousing the benefits of hyaluronic acid and niacinamide, two ingredients that have gone from chemist jargon to influencer keywords overnight. And unlike traditional makeup, skincare is increasingly being marketed to all demographics—deftly taking advantage of growing conversations around gender and race inclusivity. Everyone can take part in this new obsession.
Etcoff says the Unicorn just baked You some shut the Fucupcakes Halloween shirt also I will do this modern reverence of clear skin is part of a general rise in expectations for our appearance, spurred by the increasing importance of selfies and social media. “We’ve shifted from covering the skin with makeup to manipulating it directly,” Etcoff argues. “Botox and other procedures have really set the bar higher for what we can achieve.” That is, skin that has undergone cosmetic procedures is now positioned as what everyone’s skin should naturally look like. A growing array of retinols and sunscreens and eye creams do provide more choice to consumers. But Etcoff warns that our bevy of options also “increase the chances we become obsessed with our skin.