Building a brand as a Musician. So you are a musician, your music is great and you want to be noticed by fans, clients and record executives and the Dirty Mike And The Boyz Shirt. You need a strong outstanding brand that will help you get noticed easy. You need to brand yourself, your music and your packaging. Branding includes your name, your images (logo, album artwork), and your text (your story, your tagline). These components make up your Brand Toolbox.
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Whether you’re a solo musician or a large group, there’s simply too much information about you and your music for new fans to easily digest. Branding is about distilling your identity into its key components. There are four ingredients to an effective brand a good brand. Your stage name should be the unique identifier of your music and give people a clear sense of what your band and its music is about. Before choosing a name. Google it to see if it’s unique to use. It does not help to call yourself a common name like Dirty Mike And The Boyz Shirt. Neither does it help to have a name like Mr Alcohol while you sing Gospel. Or have a gothic image while you are an R&B artist.
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Accuracy – House duo Liquideep, Mi Casa just to name these two, have a unique name which cannot be confused to any other band. Your brand should convey its message quickly and easily and the Dirty Mike And The Boyz Shirt. Have aslogan special to you. Have an image that can only be pointed to you. The cooler your logo the more likely your fans will promote it and purchase branded merchandise.
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