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While Brown had always been surrounded by fashion, she didn’t start learning about the You Don’t Have To Be Crazy To Ride With Us We Can Train You Vintage shirt aspect until she moved to New York from Paris and started managing bands, including The Moldy Peaches. Her aha clothing moment occurred when she was working with the girl group Telepathy. “I started to understand a bit more about how fashion is advertised. People were contacting me and they were designers and stylists saying, ‘We’re going to send you this, we’re going to send you that, put it on the girls, like have them wear it onstage,’” says Brown. “It was the first time that I was really looking at fashion as something that could be promoted as a product in a different way [than in magazines].”
The initiative is part of Chanel’s new climate strategy, Mission 1.5°C, which lays out a plan for reducing the You Don’t Have To Be Crazy To Ride With Us We Can Train You Vintage shirt carbon emissions across its entire value chain and to “accelerate the transition to a more sustainable world.” For the emissions it can’t reduce—an inevitability when you’re creating new products—Chanel has pledged to invest in nature-based solutions, like forest and mangrove restoration, which aid in carbon sequestration. As a colleague pointed out, perhaps Chanel’s next move will be to integrate all of this into a campaign or show; instead of the mansard roofs of spring 2020, for instance, we’ll see models walking along California rooftops lined with solar panels. A girl can dream!