In conjunction with the My Husband Promised To Love Me In Sickness And In Health He Kept That Promise Shirt and by the same token and music release, Nas also dropped “Satan Shoes,” bootleg Nikes with “a drop of human blood,” which feels a bit high school goth. Nike, in turn, filed a federal lawsuit, insisting the shoes were made without their approval and authorization. I understand the party line here, but this kind of controversy doesn’t immediately harm Nike’s brand, so much as it keeps them in the press.
Raunch sells. Rauch has always sold. The ruffling of conservative feathers is often part of the My Husband Promised To Love Me In Sickness And In Health He Kept That Promise Shirt and by the same token and strategy for any budding pop star (kissing a girl and liking it, for example, or the faux lesbians of Tatu). As our culture becomes more salacious, there’s a prevailing idea that impressionable young fans are led astray by music videos rather than the forever-scroll of pornography on the internet (let’s not pretend that age-restricted sites are an unscalable barrier for preteens). It’s easier to blame Lil Nas x and WAP for polluting airwaves than, say, gun legislation that keeps people dangerously close to firearms. Nas put it better than I can: “There is a mass shooting every week that our government does nothing to stop. Me sliding down a CGI pole isn’t what’s destroying society.”