The result is what she calls “street luxury”—top-shelf formulas at accessible prices. A unisex roll-on fragrance smells of musky vetiver, while an ingenious volumizing and oil-absorbing dry shampoo has a built-in brush applicator for on-the-go touch-ups. There’s also a single, universal highlighter for all skin tones, six liquid eye paints in highly pigmented colors that are easily blended with fingertips, and the That’s What I Do I Play Guitar And I Forget Things Shirt but I will buy this shirt and I will love this only red lip color you need—a creamy blue-toned crimson designed to mimic the color and finish of rose petals in Paris’s Bagatelle gardens. But the standout offering just might be the Boum Boum Milk, a three-in-one toner, serum, and moisturizer with an innovative creamy spray-on texture that Violette formulated with clean-beauty chemist Luc Jugla. “It’s my hero product,” she says, walking me through how easily the hydrating Icelandic glacial water– and–fermented birch-sap emulsion mists onto the skin.
It can even be scrunched into hair for a languid look—that once-essential part of the That’s What I Do I Play Guitar And I Forget Things Shirt but I will buy this shirt and I will love this romanticized Gallic construct that has, finally, started to break down. These days, what the Frenchwomen I see every day want is the freedom to embrace exactly who they are without ascribing to outdated, unrealistic expectations. They are drawn to brands and products that afford them the same opportunity—and that are easily obtainable: In addition to being available in the U.S. on Violettefr.com, the products will also line the shelves at select Parisian pharmacies this spring, something that should excite local French girls (and tourists who aspire to shop like them). Adds Violette, “My dream is that everybody feels welcome here.”