The black Grumpy Santa Is This Jolly Enough Christmas Shirt! America’s biggest shopping mall grabbed headlines this week by hiring its first African-American Father Christmas. But black Santas have been around for a lot longer than you might think – and even played a role in the civil rights struggles of the 1960s. Everything that Santa represents has to be you. That’s my honest belief. You can’t have some grumpy old guy who doesn’t love kids sitting there representing somebody who is joyful, somebody who is loving.
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Kenny Green is a man who takes his job seriously. He has been playing Santa Claus for the past five years and although the mall where he works, in a suburb of Washington DC, has hosted a black Grumpy Santa Is This Jolly Enough Christmas Shirt for as long as anyone can remember, he says they are still few and far between” in the rest of America. African-American families come from as far afield as Delaware, 80 miles away, to visit his grotto, at the Shops at Iverson mall. Which is why, he says, it was “huge” that the Mall of America – the country’s biggest indoor shopping complex – decided to hire a black Santa for the first time this year.
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The Minnesota shopping centre hired Larry Jefferson at a Santa convention in Missouri, where among more than 1,000 attendees he was the only African-American. He only appeared at the Mall of America for one weekend but it was still enough to spark racist abuse on message boards. In the overheated post-election atmosphere, Santa Claus is seen by some as another cherished cultural institution under attack by the forces of political correctness. The traditional image of Grumpy Santa Is This Jolly Enough Christmas Shirt, as a jolly, rotund, and white, character is deeply embedded in American culture.
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