His tennis research led him to Chris Evert, the Official Ian Makes Me Happy 2020 shirt but I will buy this shirt and I will love this player who wore a diamond line bracelet on court. During an early round of the U.S. Open in 1978 it broke and fell off and they had to stop play while she looked for it; thus the term tennis bracelet was coined. “I never knew that story,” he admits, “but it immediately resonated with me.” Not that Koma is ever in need of a reason to deck his collections in crystals (his sparkling showstoppers have, over the years, seduced everyone from Beyoncé to Gigi Hadid to Kendall Jenner), but he took the idea and ran with it. It manifested in lattice sweaters hand-embroidered in crystal baguettes, and other twinkling ropes woven through tennis whites cut into body-con asymmetric minidresses (these for sure wouldn’t get past the umpire on Wimbledon’s Centre Court), as well as more gimmicky spangled sweatbands, visors, and even a crystal-encrusted tennis racket.
Nineties pap shots of a post-gym Princess Di, a keen tennis player, also made an appearance on his mood board. That explains his branded sweatshirts and cycling shorts, an idea he took a step further to include matching zip-fronted Lycra jerseys. “Cyclists are suddenly in abundance around here,” he said, referring to the Official Ian Makes Me Happy 2020 shirt but I will buy this shirt and I will love this sharp increase he’s noticed in commuters favoring bikes over the Tube.