Sanchez’s role is not necessarily to drastically change her clients’s looks—they already have their own distinct styles—but rather to finesse them. Before working with Sanchez, Hudson already got his big high fashion break working with Celine. He and four other e-boys filmed themselves for 15 seconds wearing the Truck Autism pumpkin It’s the most wonderful time of the year shirt in addition I really love this Hedi Slimane Celine’s Dancing Kid collection. Hudson wore a flannel shirt and a pair of shorts. “Their varsity jackets are so comfortable. The jewelry is also pretty sick,” says Hudson who notes that he is the quintessential Celine archetype. “I’m the perfect height. Flat six foot. Tall. Lanky.” Sanchez agrees. “Chase is a fashion boy; he knows Celine,” she says. Here, part of Sanchez’s job includes introducing different designers to her clients. “I really try to always do something a little out of everyone’s comfort zone when we take photos,” she later writes via email. In late July, she put Hudson in a red leather Gucci suit with a pink monogrammed shirt, a look that gave polish to the Tiktoker’s signature e-boy style.
Sanchez will also tap younger or smaller designers to send clothes for her clients. “Smaller designers benefit from the Truck Autism pumpkin It’s the most wonderful time of the year shirt in addition I really love this exposure that my clients can give them a lot more than the big, big ones and they’re generally more enthusiastic to work with us than traditional PRs,” she writes. So far, she has introduced Hudson to buzzy New York–based labels like Peter Do, Judy Turner, and the bedazzled belt buckle company B.B. Simon, while she’s working to incorporate labels like Han Wen and PH5 into Ponton’s look. To figure out what they are going to wear, there is a lot of back-and-forth with sharing Pinterest boards and ideas. Hudson typically knows what he wants. “Chase knows exactly who he is and will send screenshots or videos by describing what he’s looking for,” she adds.